Work Examples

The items below were worded by Willabee but designed by independent companies.  Although copy is Willabee’s forte, design can also be supplied, please do not hesitate to get in touch with your requirements – no job is too big or small for the Willabee!

Retail Sector

Press advertorial for a local children’s shoe shop along with website development and content, this entailed 290 product pages among others. All content was produced with search engine optimisation in mind, each page was unique and sold the benefits to consumers.

Online Gambling Sector

Below are just a few examples of promotions produced for a market leading online gambling company.

Financial Sector

Kick Racism Out of Football Campaign

Below are just two examples, other marketing campaign items were: published press articles, matchday tannoy messages, intranet updates, letters to local schools, competition entry form.

  • Kick Racism Out of Football Progamme Advert
  • Press Coverage for Kick Racism Out if Football.

Branch Relaunch Programme

Four examples can be seen below, other items were: press releases and consequently appearance in publications, point of sale, invitations, customer mailers.

  • Branch competition entry form.
  • Internal Magazine Article.

Brand Relaunch Campaign – Internal

Here are just a few items from the brand relaunch programme, other marketing items produced were: staff DVDs, office branding, intranet updates, computer screen savers, internal posters.

Search Engine Optimised Copy

A large proportion of the ‘How it Works’ section was written by Willabee Words. We aligned with their processes and developed search engine optimised text using Surfer SEO and Hemingway Editor.

Travel Sector

Willabee has a wide range of experience in developing direct mailers, brochures, press schedules, website content and blogs for the travel sector, please see below just a few examples.

Small Independent Holiday Accommodation

Website development and upkeep of including news articles and blogs. We also support this business with their social media strategy.

Large Retail Travel Organisation

Political and Retail Sector

The following communications were developed for the trading arm of Students’ Unions, which later included pieces supporting the student movement.  Items produced were: commercial marketing communications strategy, Convention and AGM event communications,  trade show items, point of sale, membership magazine.

Retirement Living Sector

Here are a few news items which were produced for a well-known retirement living brand, these were also published within local newspapers.

Renewable Energy Sector

Extensive research and copywriting for a renewable energy provider in China.