Work Examples

Retail Sector

The Toybarn Cheshire

Full website design and copy written for The Toybarn Cheshire launch, plus ongoing development.

https://toybarncheshire.co.uk

Minis Shoe Shop Website

Full website design and copy written for 285 shoes ready for launch, plus ongoing development.

www.minisshoeshop.co.uk

Press advertorial for a local children’s shoe shop along with website development and content, this entailed 290 product pages among others. All content was produced with search engine optimisation in mind, each page was unique and sold the benefits to consumers.

Online Gambling Sector

Below are just a few examples of promotions produced for a market leading online gambling company.

  • Online Promotional Copy.
  • Online Promotional Copy.

Financial Sector

Kick Racism Out of Football Campaign

Below are just two examples, other marketing campaign items were: published press articles, matchday tannoy messages, intranet updates, letters to local schools, competition entry form.

  • Kick Racism Out of Football Progamme Advert
    Match Day Programme Advert.
  • Press Coverage for Kick Racism Out if Football.
    Press Coverage.

Branch Relaunch Programme

Four examples can be seen below, other items were: press releases and consequently appearance in publications, point of sale, invitations, customer mailers.

  • Press advertorial.
  • Branch competition entry form.
    Branch competition entry form.
  • Internal Magazine Article.
    Internal Magazine Article.

Brand Relaunch Campaign – Internal

Here are just a few items from the brand relaunch programme, other marketing items produced were: staff DVDs, office branding, intranet updates, computer screen savers, internal posters.

  • Brand Launch Internal Magazine.
  • Brand Launch Internal Magazine.

Search Engine Optimised Copy

A large proportion of the ‘How it Works’ section was written by Willabee Words. We aligned with their processes and developed search engine optimised text using Surfer SEO and Hemingway Editor.

www.clever-loans.com

Travel Sector

Willabee has a wide range of experience in developing direct mailers, brochures, press schedules, website content and blogs for the travel sector, please see below just a few examples.

Small Independent Holiday Accommodation

Website development and upkeep of beamarisholidaylet.co.uk including news articles and blogs. We also support this business with their social media strategy.

Large Retail Travel Organisation

  • Ski Brochure.
  • Cruise Letter to Accompany the Sailaway Magazine – Article from Magazine Below.
  • Sailaway, the Cruise Magazine.
  • Best of British Brochure.

Political and Retail Sector

The following communications were developed for the trading arm of Students’ Unions, which later included pieces supporting the student movement.  Items produced were: commercial marketing communications strategy, Convention and AGM event communications,  trade show items, point of sale, membership magazine.

  • An article in the Students’ Unions Magazine.
  • Company Plan.
  • An article in the Students’ Unions Magazine.
  • An article in the Students’ Unions Magazine.

Retirement Living Sector

Here are a few news items which were produced for a well-known retirement living brand, these were also published within local newspapers.

Renewable Energy Sector

Extensive research and copywriting for a renewable energy provider in China.

http://www.badgerpowerelectronics.com/